Since 2007, we’ve been offering tailor-made support for your qualitative and quantitative research in France and abroad. We can manage participant recruitment, fieldwork logistics, or the full coordination of your project.
Our services
Targeted Recruitment
Choose high-quality recruitment, backed by our trusted panel and strict processes. Your insights are only as good as the people you interview.
- Consumers and professionals
- From client databases, online, offline, or via our panel
- Anywhere in France: rural areas, small, medium, and large cities
- Internationally through trusted partners
Project Management
Simplify your project management in France and internationally, thanks to smooth, responsive communication with a dedicated contact.
- Project briefing, guidance, and scoping
- Fast and transparent quotes
- Ongoing project updates
- Feedback and continuous improvement
- Centralized invoicing for all services
Logistics
Entrust us with the logistics of your study with complete peace of mind, so you can focus on what truly matters.
- Administrative and financial management of participant incentives
- Selection and booking of venues
- Shipping and distribution of study materials and packages
- Videoconferencing solutions with technical support
- Network of professional interpreters and on-site note-takers
- Translation and transcription services: AVENIR WORDING
- Online qualitative research platform: STUDIO ONLINE
Tailor-Made Support
Benefit from our network of experts to build and manage your research projects with precision, flexibility, and efficiency.
Our Expertise
In-depth Interviews and Focus Groups
We engage relevant and reliable participants, whether in-person or remotely, and provide continuous support throughout the process to secure their commitment.
Project Example:
Online B2B Triads in France – Paint Evaluation 🎨
➡️Recruitment of 60 professional painters across France for 2-hour online triads
➡️Recruitment follow-up, reminder calls the day before, and personalized SMS on the day of the session to minimize no-shows
➡️Dedicated videoconferencing space
➡️Technical support to assist participants with connection
Mystery Shopping
We recruit mystery shoppers on your behalf, provide briefing and guidance, manage all logistics, and support you throughout the data processing phase.
Project Example:
In-store Mystery Shopping 🛍️
➡️Recruitment of 123 mystery shoppers for three waves of visits per year across France
➡️Questionnaire setup and scheduling
➡️Briefing of mystery shoppers and distribution of a PowerPoint template to complete
➡️Reporting coordination for various stakeholders: wave-by-wave analysis, annual review, and data visualization of key KPIs
Home Use Tests (HUT)
We handle participant recruitment as well as the complete product logistics: reception, storage, preparation, shipping, distribution, and return.
Project Example:
Coffee Machine Testing ☕
➡️ Recruitment of 66 participants, with balanced distribution based on the type of machine owned
➡️ Reception of test machines at our premises and purchase of the corresponding coffee
➡️ Preparation of packages including instructions and return label
➡️ Distribution of machines in Lyon and shipping across France
➡️ Monitoring of participant engagement throughout the test
➡️ Collection of machines post-test and storage at our premises
➡️ Return of machines to the client
Ethnography & Home Visits
We help you make the most of this human-centered, immersive approach by training your teams and carefully selecting participants who are receptive to this methodology.
Project Example:
Home Visits to Strengthen Customer-Centric Culture 🏠
➡️ Recruitment of homeowners who had renovation work done within the past 6 months
➡️ Development of internal communication materials (e.g., internal video) to promote the initiative and raise team awareness
➡️ Training of employees to conduct and lead home visits
➡️ Organization of workshops to identify key insights gathered during the visits
UX/UI Testing
We recruit participants for your UX/UI tests and provide guidance to ensure they are comfortable using the testing tools.
Project Example:
Mobile App Testing 📱
➡️ Recruitment of 8 B2B and 8 B2C profiles, including both users and non-users of the app
➡️ Use of our Espace Visio platform to allow real-time viewing of participants’ smartphone navigation
Sensory Testing (CLT & In-Home)
We work with you to identify the right participant profiles through a rigorous and tailor-made process, going beyond self-declared data. This includes recruiter training, photo-based screening, and in-depth participant validation.
Project Example:
Foundation Testing on Different Skin Types 💆♀️
➡️ Participant selection based on photos of forearms and faces
➡️ Validation of 220 participants by the client
➡️ Fieldwork conducted over four days at the client’s site
Online Communities
We recruit highly engaged and motivated participants to ensure all tasks are completed on time. We offer a fully customized platform in your brand’s colors, along with tailored project support.
Project Example:
Exploratory Study on Newborn Nutrition 👶
➡️ Recruitment of 30 young mothers across 8 countries
➡️ Study setup and training of the project team on the platform
➡️ Participant follow-up over a three-month period
➡️ Data export and delivery
Quantitative Studies
We manage your quantitative studies using the most suitable methodology (CATI, CAWI, CAPI), and handle logistics, recruitment, data export, visualization, and analysis — all tailored to your specific needs.
Project Example:
Packaging Test with 900 Participants 👀
➡️ Programming of screening and in-location test questionnaires using Sphinx IQ3
➡️ Profile validation by phone and scheduling across three cities (Paris, Lyon, and Lille)
➡️ Rental of tablets for on-site test administration
➡️ Data export and visualization
Our Panel
Since 2007, AVENIR FOCUS has built a large panel of consumers and professionals.
Today, our panel includes over 150,000 households across France, covering:
- Major cities (Paris, Lyon, Marseille, Lille…)
- Medium and small cities (Rennes, Bordeaux, Nantes, Toulouse…)
- Rural areas
Each month, around 1,500 new spontaneous registrations ensure a constant renewal of our panel.
Our innovative internal platform and rigorous processes enable us to select the most relevant profiles for your projects.
Qualification
To join our panel, participants must complete a detailed questionnaire about their profile and habits, with full confidentiality guaranteed.
Profile updates
We encourage panelists to keep their profile information up to date, and we systematically review and update it with them by phone at every contact point.
Duplicate check
If our internal platform detects a potential duplicate profile, it is immediately removed from the active database until it has been reviewed and verified by a team member dedicated to panel quality.
Traceability
We keep a detailed record of all interactions with our panelists. This allows us to limit their participation to 2 or 3 studies per year, preventing the “professionalization” of respondents.
Scoring
Each participant is assessed based on reliability, verbal fluency, and motivation. Inadequate profiles are blacklisted and removed from our panel.
Our Dedicated Team
AVENIR FOCUS is made up of 30 experienced professionals from the fields of marketing, communication, digital, and market research. Each client benefits from a dedicated contact person to ensure smooth and efficient communication.
Graduated with a Master’s degree in Marketing, specializing in Digital, my professional background has always been oriented towards the study of human behavior. With a strong foundation in marketing and enriched by valuable professional and personal experiences, I place support and client relations at the heart of my daily work. My goal is to successfully carry out every fieldwork study entrusted to me, with the aim of fully ensuring client satisfaction.
Passionate about the constant evolution of our societies and about people, I chose to pursue a career in market research after earning a dual Master’s degree in Marketing and International Project Management in 2016.
Close client relationships, customer satisfaction, and the quality of our services are at the heart of my priorities. Naturally dynamic and cheerful, I always see the glass as half full!
Close client relationships, customer satisfaction, and the quality of our services are at the heart of my priorities. Naturally dynamic and cheerful, I always see the glass as half full!
With a Master’s degree in Economic Engineering, specializing in Marketing and Organizational Performance Management, I have a strong interest in supporting businesses in their growth.
Backed by several years of solid experience at AVENIR FOCUS, I combine high-quality recruitment with personalized support to achieve success and excellence together on your projects.
Backed by several years of solid experience at AVENIR FOCUS, I combine high-quality recruitment with personalized support to achieve success and excellence together on your projects.
With a Master’s degree in Neuroscience and Sensory Analysis, as well as a Master’s in Marketing Management, I have always been passionate about the study of human behavior, and more specifically, consumer behavior.
My primary goal is to combine quality, responsiveness, and agility in supporting your projects. Client satisfaction is at the very core of my concerns.
My primary goal is to combine quality, responsiveness, and agility in supporting your projects. Client satisfaction is at the very core of my concerns.
After earning a Bachelor's degree in Business Management in Ireland, I pursued a Master’s in Marketing and Business Strategy. My background is built on strong skills in management, marketing, and customer relations.
Drawn to the human dimension of marketing, I particularly enjoy direct client interaction and the variety of topics it involves.
My approach is pragmatic: understanding the challenges, anticipating needs, and providing thorough follow-up to successfully complete the tasks entrusted to me.
Drawn to the human dimension of marketing, I particularly enjoy direct client interaction and the variety of topics it involves.
My approach is pragmatic: understanding the challenges, anticipating needs, and providing thorough follow-up to successfully complete the tasks entrusted to me.
With a Master’s degree in Project Management, specializing in Marketing, preceded by a Bachelor's degree in International Business, I am driven by two main goals: client satisfaction and achieving objectives.
Meticulous and persevering, I am committed to supporting businesses in their journey and growth through the success of their projects.
Positive and communicative, I believe that a transparent relationship is the key to success and to reaching our shared goals.
Meticulous and persevering, I am committed to supporting businesses in their journey and growth through the success of their projects.
Positive and communicative, I believe that a transparent relationship is the key to success and to reaching our shared goals.
A graduate of HEC, I have developed solid expertise in market research over the past 20 years, with extensive experience as a research director both in France and abroad (Singapore and Argentina). I’ve had the opportunity to lead projects across a wide range of sectors (food, DIY, fashion, etc.), gaining in-depth knowledge of consumers and the specific challenges of each industry.
Since 2024, I have been applying my expertise at AVENIR FOCUS to strengthen our fieldwork services, as I am convinced that a successful study begins with excellent fieldwork. My goal is to proactively support our clients in defining and delivering successful projects.
Passionate about the field of market research and marketing, I have always been committed to the professionalization of fieldwork, convinced that successful recruitment is key to a study’s success.
Since 2007, I have surrounded myself with top collaborators who contribute to the strong growth of AVENIR FOCUS and to the influence of a constantly evolving industry.
Since 2007, I have surrounded myself with top collaborators who contribute to the strong growth of AVENIR FOCUS and to the influence of a constantly evolving industry.
Our sole objective: to bring our values of excellence, agility, innovation, and challenge to life!
With a Master’s degree in Marketing & Brand Management, I joined AVENIR FOCUS in 2020 after an initial experience at a research institute.
As Development Manager, I lead cross-functional projects that combine digital innovation, internal structuring, and communication, with the ambition of supporting the company’s growth and transformation.
Proactive and solutions-oriented, I take great pleasure in getting involved in your projects and contributing to their success.
As Development Manager, I lead cross-functional projects that combine digital innovation, internal structuring, and communication, with the ambition of supporting the company’s growth and transformation.
Proactive and solutions-oriented, I take great pleasure in getting involved in your projects and contributing to their success.
Entrusting a project to AVENIR FOCUS means partnering with a team of professionals who know how to:
Understand your target audience
Select participants rigorously and without bias
Establish clear rules for participants
Provide continuous updates on project progress
Act with responsiveness and efficiency
Meet deadlines and project constraints
Our Online Solutions
STUDIO ONLINE
Our online platform, dedicated to qualitative research. It fosters participant creativity and simplifies results analysis through the use of artificial intelligence.
AVENIR WORDING
Our transcription and translation platform will impress you with its ease of use, processing quality, and turnaround speed.
Our Commitments
Our CSR Policy
Since 2007, AVENIR FOCUS has been committed to promoting sustainable and ethical practices, placing its clients, panelists, and team members at the heart of its strategy.
Our GDPR Compliance
AVENIR FOCUS is fully committed to the security, confidentiality, and protection of its clients’ and panelists’ personal data.
Our Clients
Client Testimonials
Contact Us
SAS AVENIR FOCUS
Head Office: 4 rue de Montribloud
69160 Tassin-la-Demi-Lune, France
contact@avenirfocus.com
